Fashion Photography
Fashion Photography Photo Shoots
In 1909, Condé Nast took over Vogue magazine and also contributed to the beginnings of fashion photography. Special emphasis was placed on staging the shots, a process first developed by Baron Adolf de Meyer, who shot his models in natural environments and poses.
Vogue was followed by its rival, Harper’s Bazaar , and the two companies were leaders in the field of fashion photography throughout the 1920s and 1930s.
House photographers such as Edward Steichen , George Hoyningen-Huene , Horst P. Horst and Cecil Beaton transformed the genre into an outstanding art form. Europe, and especially Germany, was for a short time the leader in fashion photography.
